It works both ways

I've spent a good part of my career trying hard to better understand the businesses I'm developing software for, since that helps *a lot* in delivering more value. This is not anything I'm done with. On the contrary, it's something that I find increasingly important. You can't program what you don't understand. Period.

This works both ways. If a business person wants their software development projects to be more successful, it pays off immediately to show an interest in the projects, to get involved with them and learn more about software development and all the changed and rapidly changing rules. For instance, in order to be able to adjust a software project for the better, it helps if you understand what is going on so you know what you'd like to change.